Disneyization is the phenomenon through with more and more of society is beginning to resemble a Disney Theme Park (Bryman, 2004). There are four characteristics of disneyization: theming, hybrid consumption, merchandising and performative labour.One such example of a destination in Thailand that was disneyfied is Dream World theme park in Bangkok. Dream World Theme Park at Bangkok has facilities that are themed according to architecture - they have an exhibition of the Seven Wonders of the World. They also have different themes in the different segments of the theme park. In Fantasy Land, they have portrayals of the Disney princesses. This theme park is also an Americanised theme park. Hybrid consumption is also evident in this theme park where there are food stalls, 4 different worlds inside the theme park which will make tourists stay for as long as they can to enjoy the facilities and pay money. Dream World at Bangkok also has a souvenir shop that sells many items that are the trademarks of the theme park. The employees there also dress up as mascots, going around playing with the tourists. Their job is to make the tourists happy.
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